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Visual Merchandising Fashion Short Course

Course description

Do you want to learn how fashion retail spaces can be designed and arranged in order to attract customers, maximise their engagement with products, and motivate them to buy?

In this beginners course you will get a general overview of visual merchandising (VM) for fashion and learn the fundamental principles, inspiration and techniques involved in visual merchandising for fashion retailers.

You will get the opportunity to create two practical projects which will include a Window styling project for a Pop Up Shop- creating your own 3D model and a Fashion styling project where we will be focusing upon incorporating current consumer trends.

Entry requirements: None

Level: Beginners

Please note: This course is for students aged 18 and older. It is not advisable for students on this course to enrol on the Visual Merchandising - Interiors short course as well, as both courses have the same structure.

Clear, easy to understand lessons:

  • Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean
  • New methodologies will be explained or demonstrated
  • We also offer learning resources for you to access outside of the classroom

All our on campus courses include:

  • Networking opportunities and the chance to share ideas with students from across the globe
  • Access to the technology and materials relevant to your discipline
  • Access to our college shops for any materials you might need
  • The chance to ask questions to your tutor in real time
  • Feedback and critique on your assignments
  • The opportunity to experience the many sights of London on your down time

All our online short courses include:

  • Live and interactive online lessons with classmates from around the world
  • The same course content and learning outcomes as our face to face courses 
  • Lesson recordings, for review, so you never have to miss a class 
  • Access to the virtual learning environment with course content 
  • Forums for support 
  • 2 weeks online access to the recordings of the live classroom sessions 
  • The opportunity to ask questions to your tutor in real time 

A certificate of completion:

  • You've put the work in so we want to make sure you have something to show for it!
  • As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance
  • We always recommend you attend all of the classes so that you get the most out of the experience!
  • Certificates are great to complement your CV

Available dates

It can take a few moments for our course dates to load - if there are no available dates, please contact our customer service team who will help you find a course or email you when new dates become available.
Make an enquiry or call us on 0207 514 7015.

Details

Topics covered on campus:

  • Aligning visual merchandising with fashion branding
  • Understanding basic in store visual merchandising strategies
  • Designing an in store pop up concept
  • Understanding what visual merchandising is
  • Understanding the role of the visual merchandiser
  • Study trip to London stores to get inspiration
  • Trend forecasting and how it informs the inspiration for retail concepts
  • Understanding the visual merchandising strategies that attract customers to windows
  • Understanding what a mood board is and how designers use them to communicate ideas
  • Present ideas using a computer generated presentation or design board for a client

During the five day course you will visit London, Selfridges, Dover St Market, Louis Vuitton and Swarovski to look at how the Visual Merchandising principles can be applied both creatively and commercially. At the end of the project students will present their outcomes to the rest of the group.

Topics covered online:

  • Aligning visual merchandising with fashion branding
  • Understanding basic in store visual merchandising strategies
  • Designing an in store pop up concept
  • Understanding what visual merchandising is
  • Understanding the role of the visual merchandiser
  • Trend forecasting and how it informs the inspiration for retail concepts
  • Understanding the visual merchandising strategies that attract customers to windows
  • Understanding what a mood board is and how designers use them to communicate ideas
  • Present ideas using a computer generated presentation or design board for a client

At the end of the project students will present their outcomes to the rest of the group.

Materials

On campus materials

Please bring for the first session:

  • Notebook and pen
  • Camera (or camera phone)

After first session:

  • Laptop or tablet, needed for research online and suggested for design board outcomes
  • USB /pen drive for storing content/lectures (NB a drop box with this content will be set up for students to access/download this data)
  • Basic drawing equipment - pen, pencil, ruler, eraser, glue stick, craft knife
  • A couple of magazines and material samples (optional)

Online materials

To take part in the online sessions you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here - https://www.speedtest.net

Please bring for the first session:

  • Notebook and pen
  • Camera (or camera phone)

After first session:

  • Laptop or tablet, needed for research online and suggested for design board outcomes
  • USB /pen drive for storing content/lectures (NB a drop box with this content will be set up for students to access/download this data)
  • Pen, pencil, ruler, eraser, glue stick, craft knife
  • A couple of magazines and material samples (optional)
Meet the Tutor:

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This beginners course offers an overview of visual merchandising (VM) for fashion - exploring how fashion retail spaces can be designed and arranged in order to attract customers, maximise engagement with products, and motivate them to buy.

£
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